Application Area

Tensile Structure for Tradeshow

Tensile architecture has emerged as a staple of modern tradeshow structure overcoming the greatest issues of exhibition architecture portability and visual supremacy. Instead of using heavy-duty timber or metal booth construction, tensile elements rely on lightweight aluminium frames or cable supports (as in a long cable frame) and are often attached to high-tension fabric in order to provide eye-catching upward design forms to view from over a vast convention hall. They allow exhibitors to command the space vertically without adding significant weight. From a functional point of view, tensile structures have been found to be exceptionally versatile for rotating trade show circuits. The fabrics typically stretch polyesters or tensioned PVC are wrinkle-proof and can be digitally printed with high-res graphics, resulting in a seamless, “skin-like” finish that looks infinitely more premium compared with traditional draped backdrops.

These systems allow a module to be reconfigured into many different structures arches, waves, curves or cylinders depending on the shape provided in a booth. Also, the materials are very lightweight, which minimizes drayage costs and setup time, as big overhead can most of the time make it to the floor and be hoisted upwards with a series of small motor points.